Because Simple Works

Simple is hard to do. While growing businesses tend towards increased complexity, we understand that reducing it unlocks great potential.

Simplify a Complex World

At Aptus, we believe that business is powered by people and that people contribute more when they have a clear vision of how their effort impacts the business. The Aptus team helps to clarify the vision and remove complexity from processes, policies, and organizations. We do this by providing experience and a structured approach to solve the issues that business leaders wrestle with.  From redesigning processes to determining strategy, we’ll help you focus on what matters most: simply getting business done.

"Complexity means distracted effort. Simplicity means focused effort."

—Edward de Bono

Getting Business Done

Insights come from asking tough questions, analyzing data, and listening to other perspectives. Aptus can help you tame complexity and unlock success.

Setting the Vision

Define what “success” looks like and determine how to get there.

Building the Team

Align people and roles with the activities to achieve success.

Working Smarter

Build efficient processes that get the job done.

Measuring Impact

Use data to drive decisions and evaluate performance.

"Simplify, then add lightness."

—Colin Chapman

Working Together

We work with leaders who believe in the benefits of simplicity and can undertake the hard work of transformation. We’re excited to help you discover ideas that challenge norms and lead to great wins for your organization.

Objective Insights

Trust our unbiased analysis and recommendations to help navigate the big decisions.


Fill gaps with specific skills including business case development, vision and strategy formulation, organizational design, market analysis, and process improvement. See More.

Critical Capacity

 Expand your pool of high performers by using our people alongside your own for important initiatives.

"Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."

—Richard Branson

Make Simple Work for You