Who We Are

Our Mission

Bring a collaborative, objective focus to what matters most to our clients' success

Our Values

Demand integrity, accountability, social responsibility, and respect for the individual

Our Promise

Eliminate complexity, deliver value, create relevant solutions, and partner for the long term

"Life is really simple, but we insist on making it complicated."

—Confucius

Our People

The Aptus team brings more than 60 years of experience as line managers and consultants to the clients we serve. We have worked with leaders in a variety of organizations helping them break through complex problems to achieve the operational, financial and strategic objectives for which they are accountable.

Kris (Small)

Kris Kohrt

Industry Experience: semiconductor equipment, commercial transportation, downstream oil & gas, and environmental consulting.

Focus Areas: sales and marketing strategy, customer experience, market analysis, performance management, and process improvement.

“There is a belief that complex problems demand complicated solutions. I do not hold to that way of thinking. There is great satisfaction in helping bridge the gap between strategic intent and day-to-day actions. Seeing clear, easy to implement next steps emerge from the confusion is rewarding for me.”

John (Small)

John Trousdale

Industry Experience: manufacturing, automotive and commercial transportation, specialty chemicals, and pharmaceuticals.

Focus Areas: large scale program implementation, business case development, organization design, market analysis, scenario planning, and benefits tracking.

“I'm a numbers guy who recognizes that numbers don't always matter. It's people who make things happen or stop them from happening, regardless of what the spreadsheet tells you. That's why a simple vision and clear objectives are so important.”

Patrick

Patrick Curran

Industry Experience: manufacturing, commercial transportation, connected vehicles, tech startups, health and human services, and non-profits.

Focus Areas: new market opportunities, market analysis and segmentation, go to market strategy, product development, customer experience, and process improvement.

“’Keep it simple stupid.’ My mom says this all the time. I love helping people unlock the simple things that empower their biggest ideas. Doing the simple things well can wow your customers, win new business, and create differentiation for your company. This is why I believe that simple works.”

"Simplicity is about subtracting the obvious and adding the meaningful."

—John Maeda

Make Simple Work for You